Unity & Balance (late modern)

Enka Rayon Ad. Francesco Scavullo. 1952.

-From Parkland library, "Advertising: Reflections of a century" by Bryan Holme.
 This is an ad for Enka Rayon, a company that makes rayon clothing.
I think it displays the clothing and material nicely, and reuses colors (mostly green) throughout for a nice complementing contrast.
The text for the brand name is big, while the description and location is small and placed in the negative space, so first you see the women's face, the name, the dress, and then the description. At least that's how I saw it. I like the use of serif font, its slim but still bold.